Saturday, November 9, 2013

Promote Your Fundraiser Without Spending a Dime


Have you ever thought of promoting your fundraiser event without having to spend a single penny? It's possible, but you need to be creative and invest in a lot of time and effort. Getting the word out about the event, and that too without incurring expenditures is a difficult task. However, you can check out the ideas and use them for your upcoming events.

1. Set up an advertising committee

Set up a working committee that will help you in chalking out your advertising strategy. Try to involve as many people as possible in your planning process. The more people you involve in the process, more people you will have in fundraising event.

Communicate with the members of your committee effectively. Listen to their individual views and if necessary do change your preconceived idea for the better. Keep in mind that incorporating new ideas and suggestions often help you to keep your advertising fresh and appealing. Involve your committee members to distribute flyers and promote the event within their respective social circles.

2. Promote your fundraising event through social media

Nowadays social media offers a consistent platform and endless opportunities to promote your fundraising event. You can make the best use of your Twitter and Facebook page followers to promote your event. You can find people who you think might be interested and establish a connection with them.

On Facebook, you can start a group for your event. Involve as many people you want in this group. Discuss information and updates about the event and send out invitations as and when required.

For LinkedIn, you can join various similar groups and submit your event news. LinkedIn includes your news in the newsletter they send out to the members of the group. In this way, you can attract a large volume of donors and sponsors for your fundraising event.

3. Post an ad of your event in online newspaper

A key way to promote your fundraising venture is to post it on various online newspapers. Online Newspapers usually offer a 'Calendars of Events' for local happenings free of cost. It gives your event great exposure especially on Google; thus people get the publicity that they need so that interested parties can easily find it when searching on the internet. You can even post the link of your fundraising website on the online newspaper to attract people.

Resort to various online magazines that offer the same service like the online newspaper. Post the link of your event website in as many places as possible.

Try out these tips to promote your fundraiser without spending money for the same.

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