Thursday, June 13, 2013

Get the Best Value Out of Corporate Events


Corporate events imply not just investment of money. But it also signifies a significant amount of investment of time. In fact whenever, such event is organized at the corporate level, it takes up 1% of staff of the company's budget and total working hours.

There are certain outlines which need to be taken care of, when planning any such corporate events. These are some of the important features which is generally overlooked.

Objectives of the Events

It is important to be clear about the objectives when planning corporate events. These objectives should comply with the corporate goals. Thus the type of event that you host will be strongly influenced by the outcome of what you are trying to accomplish or achieve.

The objectives that the company is often trying to achieve is psychological. Hence it could either be something like trying to overcome departmental and internal barriers, or to reward an employee or a staff for some good work done. The main point is to realize whether the objective is a negative one or a positive one.

It is important to decide whether you are planning to build on the success in the past and thus reinforce much of the quality work that has already been done. Thus you can consider about rewarding the staff with some quality time away from the work floor.

This will not only motivate your staff to work hard but also provide them with some morale boosting time away from work.

The other main objective of corporate events is trying to get rid of the psychological barriers that leads to hindrance in communication. In such a case, you need to work with a completely different approach as you need to improve interaction between two people who do not normally interact.

Planning

After you have decided on your goal and general approach, you need to decide on the psychology of the event that you are planning to host. The psychology of the event needs as much planning as the logistics of activities, meals, accommodation, break times and transport does.

For instance through the corporate events you are planning to improve the management and employee relationship. One way of achieving this is by mixing them in groups at tables or during mealtimes. If you do not ensure that this happens more often then not, you will find them sitting with their own friends and colleagues. Thus you need to make an effort to ensure that they mix around as intended without it looking too contrived. This can be achieved by implementing the following methods like:


  • Let everyone know beforehand that they need to mix with each other

  • Introducing a formal seating plan

  • Making random sitting arrangements based on criteria like date of birth

  • making everyone to swap tables in between courses

You may have other ideas that you can implement and work on. You need to do prior planning for it as much as you would do when deciding something like wedding function venues.

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