Thursday, June 13, 2013

5 Steps to Plan for a Successful Fundraising Event


Fundraising events are conducted with the sole aim to support a noble cause. For a novice it might appear to be a daunting task but with judicious solicitation of sponsors and enthusiastic planning all challenges can be effortlessly overcome. As fundraising events are mostly directed towards raising money, the most exigent task however remains is to convince donors and contributors, earning their trust to support for your cause. Logical thinking and proper planning will surely spell success for such events.

Here are some tips that will help you to successfully plan a fundraiser.

Working towards the Cause

All fundraising activities are targeted towards some cause. For instance, some are either conducted for the cause of helping flood victims or cancer patients or some are directed towards teaching underprivileged children. If you have planned to make your contributions towards a great cause like teaching then all you must make all provisions to execute it successfully. Depending upon the project you undertake it is necessary to decide on the venue, food and beverages, prizes for children etc. You can recruit additional volunteers to help you in your activities.

Adopting Means to Ease Out Donation Collection

Like other organizers you also have an expected amount in mind which you would like to raise via your fundraiser. But you will not take offence if the amount exceeds your anticipated amount. So you need to gear up everything to drive maximum support for your cause. In this era, when everything is technology driven, don't resort to means that are time consuming and complicated. To draw donor attention, you can however opt for Cloud-based software that eases the process of donation collection by allowing donors to make contributions either via credit/ debit cards or through standard payment gateways

Recognizing the Audience

Identifying the target audience is crucial to planning your fundraiser. So you first need to understand to which group of audience is your fundraiser targeted to. For instance, whether your fundraiser is for everyone in general or it is focused on any specific group like business people, parents, or young professionals.

Opting For Online Sponsorship page

Sponsorships are important for your events as it offsets your cost partially. Nowadays, you can have a dedicated page on your website to generate online sponsorships. Alternatively, investing in online fundraising system will additionally help you to do that. You simply need to enter the website, set up your page and send it to everyone you know. You can also post the link on your Face book page to keep reminding people about the sponsorships.

Extensive Event Promotion

You need to strategize on the ways you adopt to promote your fundraiser. The more the people come to know about your fundraiser, greater the chances of fund collection. An effective way to do so is through social media. These active social media platforms are the latest development which helps in creating a buzz about your fundraiser. You can spread your message through any of the networking sites like Facebook, Twitter or Linked In and connect with millions of like-minded users.

These are simple steps that you can follow to successfully plan your fundraiser.

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