Best Ways to Use QR Codes to Increase Event Attendance

QR codes were developed by a Japanese Mr. Denso-Wave. QR codes are two-dimensional bar codes containing up to 7,089 numeric characters. They are primarily used to provide an easy, affordable way to inform Smartphone users about products, services or events and persuade them to buy or attend the same.

How do QR Codes Work?

You can use these codes to take a person to a URL via a Smartphone browser. For example, you can place the code on the back of your business card on clicking which the users will enter your business website. You can also advertise lucrative offers like 'free product' or "50% off" on particular purchases to your potential customers. All they need to do is to scan the barcode to visit your Smartphone optimized form and join your e-mailer list.

What is a Mobile-optimized Website or Form?

This is a special website designed specifically and optimized for usage on any Smartphone browser. The Smartphone-optimized form as the name itself suggests is designed on similar lines. A mobile-optimized website usually contains the kind of information that is short and crispy. What mobile users usually look is a short introduction about your organization, contact details, free offers or incentives, basic features of the products, etc.

Now, let's look at the best ways of using QR codes to attract people towards your products or events.

Create a Pre-event Buzz

Add the codes on your website as well as on your blogs and try to provide special advantages to people who share it with their friends on various social media sites or register early for your event.

Arrange an Ad Campaign

You will see many companies framing innovative promotional campaigns. For example, I once saw a chocolate company distributing chocolates for free to passers-by on the streets, especially to the kids. You too, can opt for such a vigorous campaign. Hire temporary staff to walk around busy shopping malls and streets wearing company branded t-shirts with attractive and witty tag lines printed on them. Many people take their pictures and post them on Facebook to share the same with their friends. It leads to a massive promotion of your events or products via the social networking route.

Encourage Location-based Activities

You can put QR codes on the busy street walls or on the gates of a public park, zoo, etc. to let people view the same and initiate engagement with prospective clientele.

Connect with the Tradeshow & Event Attendees

You can send the QR codes via a SMS or text message to the mobile phones of potential tradeshow attendees. They can easily scan those codes to gain entry to your tradeshow. Moreover, instead of just sending a QR code to each attendee, why not organize a SMS message contest. The contest can persuade the tradeshow attendees to share their personal contact details and on doing so they may win attractive gifts!