Friday, April 19, 2013

How to Distinguish a Good Event Planner From an Amateur


As event planning becomes more and more of a common field, there are many amateurs out in the market along with the professionally run businesses. How does one distinguish the amateurs from the professionals especially when on a low budget? First thing, it would be a great idea to ask your potential event planner if they have an event planning certificate. You can quickly omit all the event planners who claim they are professional if they do not have their certificates or some sort of event management degree.

However, because of the many trade schools offering event planning degrees, sometimes people may still be amateur but carry some sort of an event planning certificate. In this case, there are different signs you need to look for to recognize a professional event planner. For example, look at where their office is located. Are they running a supposedly successful business from their living room or do they have a professional, well-maintained and well paid for office? Also always ask o look at portfolios of their previous events to see if they can back up what they have claimed they have done.

It may also be a good idea to ask their former clients for personal reviews by getting their information so you know what level of event planning expertise you are getting yourself into. Another sign is just the name of the company itself. There is some sort of distinction you can usually notice in the pattern of how amateurs name their businesses and how professionals do. There logo is also a good sign of their level of professionalism because a stable, well-maintained business will always have a more professional looking logo that looks like it has money spent on it.

With all this talk being given about recognizing amateurs and professionals, it is also important to recognize fresh talent. If you are doing an event that is not so much on a large scale (such as maybe just a birthday or a bridal shower) you may want to experience with low-priced, promising looking new planners with fresh new event planning certificates. If they talk like they are hard-working, and seem energized and ready to go with their new job and look passionate for it, you may want to just observe their working style a little bit in the beginning and give them a chance. Not only will you save a lot of money on fresh new workers in this industry, you will be the first to taste and experience the freshness of new and energetic talent

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