Adopt Best Practices to Market Your Non-Profit Fundraiser

As a non-profit you may have access to a limited budget and resources to fulfill your set goals and missions. However, limited resources don't mean limited opportunities when creating a pre-event and a post-event buzz. Thus, you can make good use of a number of simple yet highly effective strategies to market your non-profit fundraiser to people beyond your territory and time zone.

Consider the Convenience of Your Targeted Audience

Before you finalize a date to host a fundraiser or a charity concert, it's important you look at the convenience of the audience you wish to invite. Imagine you trying to host a morning charity walk on the first Sunday of June. However, you discover that most of your would be guests are busy on that particular date. In that case, planning the event on that specific date will be a sheer wastage of time and money. Try and conduct a pre-event survey to find out the audiences' preferred date and time suitable for them to attend your event.

Act According to Your Set Goals

Be clear on what you and your guest hope to accomplish from an event. You must have legitimate answers to these 2 questions before you organize a fundraising campaign or other similar programs. For example, you should aim to get maximum attendance in your charity show. However, what will the guests gain by coming to your event. You should offer them incentives (such as 'Early Bird' pricing, etc.) to attract more individuals and increase your event ticket sales.

Send Emails and Online Invitations

It is better to send emails and online invitations at least 2 weeks before the event date to enable visitors to adjust their work schedules accordingly. Write a brief email stating the major benefits of attending your show. Ensure you provide the online registration link or online ticketing page link on the bottom of each mail to let interested people quickly click on the link and book their seats.

Use Social Media Websites

Regardless of the fact if you are hosting a single day fundraiser or a multiple day event, it is always good to regularly post about your events on Facebook, Twitter, and such other popular social media web platforms. Your fans and followers will get to see what you have to offer and may share the details with their group of friends and families. In this way, social media websites can help you to market your non-profit functions easily and quickly, expanding your network of followers in minutes.