Sales presentations are required to help the clients understand your approach towards a product that they will be buying from you eventually. While presentations are supposed to serve the purpose of educating the customer about your product and creating awareness, it must meet other significant criteria. It has to be visually stimulating and perceptually grasping. Photos, images and graphics are the selling point of any presentation today and sales presentations are no exception.
What does visual stimulation have to do with a sales presentation? In sales, you may not have the opportunity to show how well other people received your product or service, and the effort that went into it. Nevertheless, certain pictures and images capturing the emotions of your previous clients can create a magic that simple words can never do. For example, while presenting event services in Cancun, we like to put snapshots of our previous events. Whether it be a wedding or themed parties, we make sure that our clients are able to visually relate to our services before actually availing them.
As experienced corporate event planners, we understand the client's needs to perceive the right atmosphere. Right from the event décor to the kind of audiovisual companies that we deal with, the client is interested to know it all. In other words, the customer wants all the information about your partnerships and ancillary services. This is much easier to show him through visually appealing photographs while explaining the scenario.
The use of graphs is always necessary to show your customers the competitive edge in your event services. The very reason why everyone looks at different options before making a decision is mainly due to the relative tendency of perception. We perceive our surrounding through a series of relations. Hence, every thought is controlled by a comparison with other information. As such, graphs provide the perfect method of comparative analysis to the client to get a favourable reply from him/her. The example below will clarify further.
As event planners, our clients expect to get the best services from us as compared to other event services in Cancun. Therefore, if someone is planning an event, their desire is to see how well we can live up to their expectations. When we provide them with a statistical and pictographically suited data on our services in comparison to others, they can easily understand our worth. This is the power of graphs in selling your services to the client.
Through our experiences, we have tried to present the various advantages of imagery in sales presentations.
Have a great event!
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