Hosting a corporate event is an effective marketing tool, and done properly, an event should lead to the successful promotion of your brand or services. The type of corporate event will depend on what you want to accomplish and this varies from industry to industry. You need clear objectives in mind before you decide to host an event and these will need to be discussed with your event specialist so they have a clear vision of your business. Event companies specialise in strategic planning, development, creativity and budget management - leaving you free of the event-organising hassles.
Corporate events can vary size from small boardroom business meetings to international meetings bringing companies together from all over the world. Firstly, you need to ask yourself what you want to achieve from your corporate event - you will need a clear objective of the end of result to ensure the event's success. There are certain protocols you have to follow depending on the type of event and knowing the ins-and-outs of these event types will help make your event successful.
Corporate events are either internal or external. An internal event is colleague-based and only includes company members, they can be small breakfast meetings or large national events bringing affiliate companies together from around the country. Internal meetings can be held to discuss a company's future plans, to build team morale or to provide staff training - most internal meetings are a basic affair with minimal equipment, possibly a projector, tea and coffee station and finger food for lunch. Larger internal events include team-building excursions where staff members are sent to activity centres to build team morale - examples include rock climbing classes and white water rafting - activities like these build team morale and allow staff members from all departments to get to know each other properly. External events usually invite the public or specially selected guests to your event - these events could include product launches, promoting a brand, dinners and award-ceremonies.
Product launches are a brilliant way to market a new product or a new brand, these external corporate events can be low-key with a small guest list or large-scale spectacles with a VIP guest list. Your event company should get to know your new product and the message you want to convey when planning your event - the right message is vital. A product launch theme should reflect the product its promoting, for example, if you want to promote a new alcoholic drink, you could use a snazzy bar as your event location with your new drink as a welcoming freebie. If you are launching a new perfume, you could hold your event at a party-venue and give away free samples of your eau de parfum in beautifully-designed goody bags. Event companies usually have a substantial list of celebrity contacts, perfect for endorsing a new perfume or any other brand.
The time and location of your event are two important factors in its execution. For example, if you are planning a mid-week dinner, Tuesday to Thursday are the best days to choose - Monday everyone is tired from the weekend and Friday is when the weekend begins. Most people would prefer to attend corporate meetings, dinners, launches on weekday evenings rather than invading in their personal weekend time (when work is usually off the agenda). The location should be city-centre orientated and have easily accessible train and bus routes. If an event if miles away from a city, less people will be likely to go out of their way to find your event, especially after a hard day's work.
As long as you have clear objectives in mind and these are strategically planned and developed by a professional events specialist, your corporate event should give your company a huge boost whether it is through promotion or team-building.
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