Vampires. Werewolves. They're all the rage. So when someone wanted to promote the launch of an event planning business to the great city of Los Angeles, they made sure to invite lots and lots of vampires and werewolves.
Because nothing says "fun" like a theme party with mythical creatures.
The person's crazy friends all jumped at the chance to dress like vampires and werewolves, but what kind of vehicle is appropriate for the undead and the intermittently furry?
A limo, of course.
This person knew the kind of effect they wanted the event to create. Vampires and werewolves would get people -- potential clients -- looking. Vampires and werewolves slipping out of a line of limos would get their jaws to drop.
They wanted the promo party to tell the world that they could pull off a huge, crazy event without a hitch and with lots of class. They couldn't have done it, though, without the help of a limo company.
They started calling around to get price estimates. Their budget wasn't huge because the business hadn't opened officially. They discovered there are all kinds of prices out there. The key is to get the ball rolling early so you have time to hunt down the best price. But -- and here's the good news -- there are plenty of businesses who aren't out to suck you dry or tear your budget to threads. (Okay, promise, no more cheesy puns.) Lots of limo companies see themselves as partners of the business community. They want to help businesspeople succeed at what they do best, and offer a wide range of packages that fit their needs and budgets to a T.
The limo company this person chose listened to what they needed. They wanted all the vampires and werewolves to arrive at the same time, in a long line of classy, black limos. The company helped coordinate the event so it all went off without a hitch. The new company made a huge splash. Hundreds of people, many of them part of our target market, saw the team all arrive at the same time and were floored. They couldn't stop asking "What is all this about?" and "Is Edward here?" The team was able to pitch the business over and over again. Plus, several sales happened on the spot.
Sure, they could have all rolled up in hatchbacks and sedans and bicycles. They would have gotten some stares, and maybe even lots of questions. But a straggly hodgepodge of vehicles and a sleek line of limos don't say the same thing. One says, "I have lots of good friends who are happy to dress up and help me out. Aren't I lucky?" The other says "This is a professional event. I am a consummate professional. You can -- no, should -- trust your event coordination to me."
Face it, vampires and werewolves can be campy. Throw in a sleek line of limos, and they sell.
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