Tuesday, March 26, 2013

Why Are Virtual Events Becoming Popular Worldwide?


Virtual events enable your attendees to gain access to valuable resources before, during, and after the program, even if they are not physically present at the venue. Not only the big corporate, but the smaller companies have also embraced this new technology. Web-based events are mainly held on the Cloud or over the Internet. Just like any other trade show or meeting, individuals or companies organize these events to exchange valuable ideas, information, and resources with their customers and company executives.

Easy to Set Up

It is extremely easy to set up a virtual meeting or trade show!

Extremely Cost Effective

Online functions can cut costs to a considerable extent. According to industry experts, these types of events require 75% less money as compared to the budget required to organize a live occasion. Hence, virtual programs are ideal for companies with limited or small budgets.

Increases Attendance

These types of functions promise high attendance in your conference or product launch party. A 2011 research conducted by the Event Marketing Institute found that "increasing event attendance and awareness" is the top-most priority for 50% of the marketing executives. A large number of companies host virtual events to build a strong attendance base at a minimal cost, thereby ensuring a steady ROI.

Helps to Deliver Quality Leads

People across the world get the privilege of attending your virtual tradeshow. How? Well, virtual seminars (or webinars) are Cloud-based and hence can be accessed from anywhere and everywhere, provided you have a computer connected to the Internet. Hence, they offer you the scope to attend a meeting without being physically present at the location. People can actively participate in your exhibition through online chats, audio, and video simulation. This, in turn, increases the scope of producing quality leads from your festivals.

Highly Interactive

These web-based gatherings offer an excellent platform for attendees to interact with each other, share important ideas, and exchange documents and excel sheets, even when their physically locations are different. As an event organizer, you can easily host a global virtual occasion to showcase your latest product to your present as well as new customers from across the globe.

Thus, the cost of booking a hotel or location is saved once you decide to host a web-based event. Selling tickets for any type of shows and functions also becomes extremely easy once you organize these types of activities on the web. The web-based ticketing software facilitates online booking of passes for any number of people.

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