The much hyped about social media platforms have forced event organizers to set aside traditional, powerful means of event promotion and take on a modern approach to online advertising. Email marketing is one such effective method that can lead to efficient event promotions. Though, it might sound like an old school marketing method in this social media era, it is still considered a frontrunner when it comes to sending direct messages or an exclusive invitation. Executing a successful email marketing campaign is simple if you keep few things in mind like sharing valuable information, adding value and avoid spamming.
In this article, I have outlined a few tips that will help you to undertake your email marketing campaigns successfully.
Preparing a List and Choosing an Appropriate Timing
Even before you think of making a head start with an email marketing campaign, prepare a list recipients that you would like to target. Based on the type of event that you are hosting, you must also choose an ideal time to send out your message or invitations. If you are organizing a large event then you can start with an early 'save the date' email campaign as it will give your prospective attendees the date on which the event will be hosted. They can block the same on their online diaries or calendars. Emailing this information early on will have a direct impact on your ticket sales.
Deciding On the Content
You need to decide on what you want to promote via your email. Planning beforehand actually helps. Make the content interesting and engaging by adding insider information relevant to your events. It will help in quenching the insatiable curiosity within most people. While delivering such information you must be careful and diligent enough to send information that holds some relevance to your recipients. Information that you think may be relevant is sometimes considered unnecessary by others; so choose judiciously.
Resorting to an Automated Email Marketing Tool
Nowadays, there is a number of Cloud-based software that helps in effective streamlining of the various events related administrative tasks. Such software facilitates organizers with an email marketing tool that enables email blasts of individual invitations, reminders, or newsletters to thousands of contacts. It can even assist in tracking the success of your email marketing campaign by monitoring the email open rates.
Sending Repeated Reminders without Spamming
It is quite obvious that all of your recipients will not check their mails as soon as they are sent. Out of thousands of emails sent, may be 20-50% of your recipients will make an effort to check it on first receipt. It is therefore important for you to send repeated reminders from time to time. However, make sure that you don't send them too many emails with lousy content which may lead to spamming and force people to even take a look at what your mail is all about.
With proper strategy an email marketing campaign can lead to maximum exposure for your events.
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