Wednesday, November 6, 2013

Floral Arrangement Ideas for Corporate Events


While decorating venues for any kind of events, you can not ignore to put special emphasis on flowers. Be it backyard parties at your home or corporate events at your office, flowers are an impressive way to attract countless eye-balls. The art of creating and exhibiting flowers in the form of bouquet or placing them in vases, baskets etc can brighten up the look of the event in a big manner.

Are you planning to organize a corporate event? If you are among the party organizing committee at your office and planning to create magic with flowers at the upcoming corporate event, then consider some praiseworthy flower arrangement ideas mentioned below:

• Consider purchasing special types of flowers and flower arrangements that can make an everlasting impression before the guest.
• In order to have extra-ordinary arrangement, you can buy bunch of flowers including Anthurium Lilies, orchids and tropical leaves and place them into an elegant vase.
• When decorating the reception desk at your office, you can use Lilies, vandas, kale, bamboo and rich striped foliages.
• For table centerpiece, you can have a few sticks of red roses arranged in the cylindrical-shaped vase.
• To give a perfect corporate look, you can try out some flowers of extra-ordinary shapes like proteas, banksia, gum nuts, lukes etc, all placed in a round ceramic vase.
• As white symbolizes the color of peace, you can have bouquets of white flowers, placed in different corners of the venues. You can also add red rose in between the white roses and make a great combination.

Besides making the workplace attractive, many organizations use flowers as a token of respect towards their employees and clients. The company owners take pleasure to present bouquet of flowers to their employees during special events at the offices.

If you want flowers for corporate events to be held in your organization, then you can contact some companies providing many choices of floral arrangements at unmatched rates. Some commercial floral services in Orlando offer centerpieces which meet the taste and preferences of their clients. They have their online presence so that you can order floral arrangement from you office or any other place as per your convenience.

So, don't look further and make a decision to have finest floral arrangement for the corporate events. Besides these, you can also expect to have good collection of flowers for backyard parties and other special occasions too.

Subcontract Equipment or Services? Then You Need Contracts For Event Planning


Contracts for Event Planning may very well save your day if the worst happens. Imagine you have an event at a local hotel. It is a corporate event for a local company and this contract will not only pay you very well, but also bring you lots of work in the future. This could be the one you have been waiting for.

It is a large affair with over 1000 guests coming, mostly VIP's and other top management and they will be having a sit down dinner and lots of great entertainment and you will be providing lights, sound and the catering!

It all sound absolutely great. Everything is going nicely and the guests start arriving. VIP after VIP taking their seats and waiting excitedly for the event to begin.

Suddenly, there is a massive crash as one of the speaker stands falls onto the table and lands right into the sitting VIP's. An ambulance is called and two of the guests are injured and taken away to the hospital. It looks like this could be a disaster for you.

Later you find out that the guests are ok, but they want to seek damages for their hospital bills and they are probably justified in wanting that.

But who is responsible?

Well there are at least 2 questions to ask:

Who supplied the equipment?
And
If it was subcontracted, do you have a contract with them?

If the equipment is your equipment, then you are liable and your insurance company will probably have to pay up the costs.

If the equipment is subcontracted you may still be liable. How so as the equipment is not yours? Surely the owner will be liable?

If you have a back-to-back contract with the owner of the equipment that states that as the owner, they will assume responsibility for all damages or claims against that specific equipment, then they will be liable. However, if you have no contract that states that they are liable, sadly to say you are, even though the equipment is not yours.

Contracts for event planning are essential, not just with the venue and the caterers, but with everyone involved in the event. You are not qualified to draft contracts (probably) so make sure that you seek professional advice about your contracts.

Did you know for example, that you may be in breach of copyright if you just download a contract from the internet and use it for your event? It is essential that your lawyer draws up your contracts for event planning.

Tuesday, November 5, 2013

Do Event Planners Still Hold a Torch For the Big Apple?


Despite the abundance of clichés thrust upon New York regarding large fruit, alleged insomnia and its status as the self-appointed capital of the world, it is impossible not to fall for a city that charms as much as this one. I love it above all others. But it is a city so well-known, even those who have never visited it feel they possess an intimate knowledge of its most arcane alleyways. Movie-makers and television producers have seemingly shown us every surprise, making it harder for meeting planners to astonish an audience. Perhaps the challenge to unearth something new is New York's greatest appeal?
 
So how do you approach a group wanting to experience New York from a new angle? As Maddie Czerwinski from Get U.S. Destination Event Management sees it: "The pockets of diversity found within the city are what makes visiting New York such a rich experience, regardless of how many times you have been. There are hidden districts within every borough. You can go from high fashion on Fifth Avenue to a neighbourhood as culturally diverse as Harlem in just a few blocks."

When looking for specifics, the overwhelming response from the NY DMCs is that local knowledge is king, and few have better insider information than Kitt Garrett of Discover New York.
 
"Nothing beats local knowledge, so choose your DMC wisely to save time, effort and money," Garrett says. "We've had planners choose a combination of a restaurant and a theatre based upon an internet map. They think that it's a three-minute transfer. The fact is that due to traffic and the season, it could be at least half an hour away. Location, meeting space requirements, distance from off-site events, service, ambiance, the price-to-value relationship - the options all need to be balanced, and without knowing the local scene, you will struggle to make informed decisions. And for all New York's many assets, it is anything but simple. Every destination needs service and venues to match the needs of the client, but in New York it is just that much more extreme."
 
Karen Shackman of Shackman Associates shares this view, and it underpins the organisation's move to provide programmes that allow guests to experience New York rather than merely observe it. "There are a number of different areas we know people look to incorporate into any event - namely shopping, theatre, dining, culture or sports," she says. "So we have worked with our extensive local contacts in each of these areas to develop exclusive customised experiences which give guests the true 'inside track,' rather than the same mass-market options they would find on the internet or through a hotel concierge.

"Depending on the demographics of the group, we could highlight alternative takes on New York - from the trendy to the arty, from classic New York to the hidden gems we save for our proposals. Clients are even visiting the amazing multicultural areas of Brooklyn, Queens and the Bronx, which, not so long ago, even the locals didn't fully appreciate.
"And for those groups with more than a few days, they can get out of the city entirely to experience different aspects of New York State - be they artistic, culinary, military, historical or otherwise."
 
As with any destination, choosing a hotel to match your delegates' needs is vital, and, as with everything else in New York, the choice is huge. However, Garrett is keen to sound a note of caution. "Many meeting planners try to select a hotel over the internet, but have no idea of its service levels, the time it takes to move from place to place, or simply if it will suit their guests. Even if the DMC is not buying the hotel for you, in New York you really still need to involve them in the process."
 
New York and hype go hand-in-hand and that is especially true when it comes to hotels. Take The London NYC, refurbished and re-branded on the site of the delightful Rihga Royal. This hotel has received extensive column inches from the travel and style magazines, based predominantly on its eponymous restaurant - the New York residence of Gordon Ramsey. But is it worth it? Does the money spent on PR translate into a hotel of genuine substance? "Oh yes, The London is fabulous," says Ina Lee Selden of Manhattan Passport DMC. "We have booked it for lots of groups. Lately they have loosened up on the rules for the restaurant, making it possible to do breakfast without having to resort to private dining, which is a big plus, and of course the location could not be better for a Midtown event. Everything about The London feels five-star, but it has also been offering some good four-star prices."
 
Another property to undergo a massive facelift and an injection of cash is the legendary Plaza on Central Park. In terms of history, location and a name to dazzle it's hard to top, but since its re-invention so too are the room rates. Selden explains: "It is not easy to book a group at the Plaza. When it re-opened the rates were astronomical, and since there are no longer rooms on the park (that's a privilege reserved for the residential apartments that share the building), even by New York standards it seems excessive. But its history and tradition are still intact, and the location is simply incredible."
 
Just along from the Plaza is another fully refurbished property, The Essex House. Renovated from roof to cellar at the expense of the seemingly bottomless pockets of the Jumeirah Group, the hotel's near-perfect location right on Central Park South is now complemented by an interior that can compare with the best in the world.
 
The Four Seasons, The Pierre, The Peninsula, The Carlyle, New York Palace and a brace of Ritz-Carltons, of course, remain at the top of the hotel roster, where even the most demanding of guests would feel their appetite for luxury and service sated. These have been joined by New York's five-star international masterpiece, the Mandarin Oriental. Living up to every expectation demanded of one of the world's leading marques, the Mandarin Oriental is perfect for both groups and individuals, while rates are reportedly competitive against its five-star rivals.
 
For those wanting to take a step down from the top-end rates of the leading luxury properties, the Omni Berkshire on East 52nd Street is an often-overlooked property that knows the meetings market as well as anyone, and rarely disappoints. Similarly, those wanting the boutique style should look at the likes of Starwood's various W hotels, including The Times Square, and, in particular, The New York, where European delegates appreciate the comfort, location and, at weekends, the buzz in the lobby bar. This bar is ideal for conference groups as there are no cover charges, no minimum orders and no fear that an over-zealous doorman will mess with your reservations.
 
The perennial appeal of Manhattan is illustrated by the fact that a well-known UK-based consumer-goods brand is taking 60 top distributors to New York next month. It may be a sign of the times that the company is coy about celebrating its success and motivating its staff. The programme has been organised by Gerry York at UK-based Oxford Motivation who says that Rio and Dubai were also considered as destinations. "The former was ruled out because it was considered too far and perhaps a little risky; the latter was ruled out because it is regarded as a bit of a building site," York says. "New York won because it remains this industry's top draw - it has great shopping, great theatres, great food and the flight is not overly tiring."
 
The exchange rate is an issue - York costed the event at $1.75 to the pound - as this went to press the pound was down to $1.43 with little sign that it had bottomed out. He says: "The client is aware of the reality of the situation and will absorb the extra cost. We are flying with Virgin who gave us a very competitive rate and the group is staying at the Sofitel near Fifth Avenue - a beautiful property in an ideal location."
 
York believes that when times are tough, clients return to their trusted favourites and that in the current climate clients are looking for the 'old stalwarts' rather than venturing out to new destinations. He says: "New York has a very strong image which has been won over many years in the eyes of corporate planners, and in times of economic stress this investment starts to pay off, when they are looking for a 'sure-fire' destination that will excite potential incentive qualifiers. It is not a 'risky' destination with no track record. Clients also expect a deal when times are tough, so just quoting the going rate is no good. They need to feel that the agency has been able to broker a good deal, so offering reduced rates, complimentary upgrades and other 'free' facilities all helps to get the business confirmed."

Fundraising & Event Planning - Focus on Your Goals


Fundraising events are only as successful as their outcome. After all is said and done, did you reach your financial goals? Did you stick to your objectives and were you satisfied with the outcome? This article gives several points for you to consider in order to keep your focus from start to finish.

Establish Your Goals.

Event planning is a multi-level process. It's not uncommon to get so caught up in the practical logistics and presentation details that you lose sight of your most important goals. That is why it is critical to establish your baseline objectives at the very beginning. It's a foolproof way to monitor priorities and stay on track with each phase along the way. Determine right upfront what your bottom line is.

For example, are you holding your fundraising event to:

· Introduce new prospects to your organization or cause?
· Thank current donors and unveil new goals?
· Give an overview, progress report and vision-cast for the future, with a mix of current donors and new prospects?

You will want to custom tailor your plans around the specific goals you have set, and gear them for maximum impact to fit your target audience.

Identify Your Strategy.

Once your goals are set firmly in place, you can start brainstorming to identify the best possible way to get your message across. Keep in mind, that it's not just about conveying the message, but conveying the message in such a way that it moves hearts and minds to action. That is your ultimate assignment.

For example:

· How can you best explain or illustrate the problem, need or cause?
· How do you break down the elements of a program or project to capture interest and spur a call to action?
· Is your audience more suited to traditional methods or unconventional methods to secure their attention?
· What is the best way to bring the vision to life, and keep it on their radar after your event is over?

Maximize Your Communication.

Maximize the power of every communication to underscore your goals. Make the most of every phone conversation with an attendee, your "save the date" cards, the formal invitations and the reminder communiqués leading up to your event. Carefully plan the graphics, logo and branding associated with your meeting; the décor, ambience of each session, the hosting, introductions and conversations at your event. Put your best foot forward with regard to messaging, marketing collateral, attendee gifts; and, any follow up materials such as "thank you" notes, updates, reports or other post-event information.
Assume nothing. View each and every form of communication, whether verbal or non-verbal, as a valuable opportunity to clarify and reiterate your message.

If you were to choose one or two key messages you want donors or prospects to walk away with, what would they be?

For example:

· Your vision and why it's important

(The core, creating awareness)
· Understanding a project or program

(The vehicle, nuts & bolts)
· The importance of their investment to help fund the vision

(The fuel, making it a reality)
· Why they should care or get involved

(Personal equity, capturing mindshare)
· Why they should partner with you

(Trust, confidence in your ability to execute)

Reinforce the Vision.

The most successful way to brand your message and goals into the memory of your attendees, is to continue to reinforce them throughout your event, and afterwards. Stay focused on the reason you need to raise funds, and the ultimate prize of bringing your vision to life by reaching those goals. Picture a rodeo rider that refuses to let go. It's your dream--your vision. No one will be able to articulate it, nurture it or keep the flame burning as well as you.

Think of ways to reinforce the vision until it becomes a reality.

For example:

· Attractive and meaningful updates or beneficiary testimonials
· Find ways to highlight progress along with the remaining funding requirements
· Matching grants or creative funding opportunities
· Referrals or challenges by current donors
· Tokens or gifts associated with the cause or need
· Personal phone call from a key director, partner or board member

It's important to keep in mind that every person who attends your fundraising event is attached to a sphere of influence. If you have been intentional and diligent in tending to the details above, it is highly probable that your efforts will be rewarded. Don't be surprised if the enthusiasm about your vision spills out into their relational circles.

If you keep your priorities in place, stay attentive, and remain focused on your goals, you will achieve success as your ultimate outcome.

How iPad Hire Will Enhance Your Next Corporate Event?


The concept of computer hire for corporate events is not new. For a few years now, large corporations have invested a lot of money with event equipment hire companies to ensure that the IT systems they provide will add to the professionalism and efficiency of the corporate event. From PCs and flat screens to the latest laptops, the computer hire industry has produced countless successful events. Since the introduction of the Apple iPad over a year ago,events have changed shape for good. Now, we cannot look at event equipment hire without at least considering iPad hire as part of the package.

What can iPad hire do for you and your event attendees?

The endless possibilities offered by an iPad will enhance your event threefold. Recently, US company Freightliner used iPads to share product and sales information with over 500 dealership representatives at a conference. The company had also developed a special application to help dealers interact with potential customers. This was to promote a new era in the technology of event equipment hire through the innovative and cost effective use of iPad hire. Dealers received their own iPads which were especially configured with the new application and were taught how to manage the device itself. Apple representatives were invited to discover how corporate companies are using their technology.

This is just one example of how corporate events have integrated the iPad into their 'show'. Apple's new gadget continues to excite people with its range of features and abilities and therefore will make a fantastic addition to your next event if you want to impress the attendees. iPads are compact, durable and most importantly, they can take care of most of the information needed for your conference. You can create new applications to support the goals of your company and guests at your event will be able to learn and enjoy the information in an interactive and technologically advanced way.

Organising a corporate event or private function can be a daunting task. There is so much to organise, from catering, to guest lists, but the crucial part of any event is the technical equipment and furniture - two elements that will determine the success of the day. You do not want to cut corners on event equipment hire so it is necessary that you find the right company that can be relied upon for your every need.

Still hesitant about using iPad hire?

You may be hesitant to incorporate the use of iPads at your next corporate event for various reasons. Most common hesitations flow from unfamiliarity of the device itself. Like all new technologies, iPads will take a bit of getting used to. Of course, there is the issue of different hardware for the iPad 1 and iPad 2, however most event equipment companies will provide the latest versions for both and even someone who brings their own iPad to the event will be able to download the specific software and applications needed for the event.

The most important thing to remember is that the company who provides the iPad hire will also provide you with advice on how to install certain applications and organise the wi-fi setup for the conference room.

iPad hire is extremely popular among large companies, for this reason, especially in the case of corporate events. With the right technical assistance and large discounts for bulk iPad hire, your event will be up to date on technology and generally more professional in its nature.

How Corporate Event Marketing Increases ROI


Business events are mostly concerned with marketing and promotional activities, such as public relations, selling, lead generation, brand building, and so on. However, it will be a great mistake if you consider the business events as a mere marketing platform. According to the experts in this field, business meetings are the amalgamation of marketing and sales activities, which help in driving your ROI higher. Hence, business marketers invest billions of dollars on such corporate events, tradeshows, seminars, and so on. However, many of these events yield no result even after a lot of planning. Get a brief outline of all those factors, which need special attention while organizing a business event in this article.

Well-planned Marketing Strategy

The marketing campaign of the events plays a significant role to in bringing success to them. There should be a proper tactic to get more people involved in your business meetings. For an effective promotion, your business objective must be perfectly clear. At present, event organizers are making use of the registration software to reach out to their target audience. It not only offers them a cost-effective alternative to promote their events, but also helps them connect with the right people at the right time.

Knowledge about Target Audience

A good research about your target market can help you gain necessary knowledge that will help you in the long run. Unless you attract a good number of potential attendees to the event, all your efforts in planning it will end in failure. Being precise in choosing your audience will help in your marketing plan as well.

Proper Planning of Funds

A proper planning and allocation of funds can help you organize your events effortlessly, without facing any financial problem at the final stage. As an organizer, you need to keep a close watch on the proper use of funds and evaluate the returns. For this, you can use the event registration software, which can help you get real-time reports without putting any manual labor.

Effective Lead Capture

Getting quality contacts or lead capture is the primary objective of any business event. If you can have a strong lead base before making any investments, you can easily earn maximum revenues in the long run. Keep in mind that these events are all about gathering the right people for the right purpose. For this, you have to train and motivate your marketing team for effective lead capture.

Keep in mind that the above-mentioned factors should be considered carefully before you start planning your next corporate event.

How To Organize Great Birthday Parties


Gone are the days when birthday parties were limited to celebrations with family and friends in the home decked with birthday decorations. Nowadays, birthday parties have moved out of homes to attractive venues where the traditional birthday festivities are combined with events to entertain guests.

How to Organize Unique Birthday Parties

Professional party planner

By departing from the ubiquitous event ideas, if you are planning to do something unique, you can seek the help of a professional party planner. You can share your ideas with the planner, who will help to develop an exclusive party plan. Event planners are also available at popular event venues. They can manage every aspect of a party, ensuring a stress free party experience for the host.

Professional party host

You can even hire a professional party host to supervise the birthday party, while you are free to enjoy yourself. Your event planner may help you to find an experienced event coordinator or professional partyhost. A party host welcomes guests, supervises kids in the birthday party and guides them throughout the event, ensuring a hassle free event environment.

Party supplies

Regardless of the location of the party, you will require an array of party supplies. The supplies are chosen according to the age and preferences of the person whose birthday is to be celebrated. You will need invitations and different types of event decorations such as brightly colored balloons, hats, bells, whistles, costumes, chairs, tables, party linens and food service items.

Party food

Food is the integral part of celebrations. Birthday parties cannot progress without a birthday cake. This most important food item of the event should be chosen carefully. Numerous types of birthday cakes available in a reputed confectionery will spoil you for choice. You may even order a beautifully decorated customized birthday cake. However, if you are eager to flaunt your baking skills, you can yourself bake a delectable birthday cake for the event. Other party foods and beverages can be supplied by a caterer.

Entertainment

Entertaining guests is the most challenging of a party. You may organize games appropriate for birthday parties. When the person whose birthday is being celebrated and the guests are teenagers or young adults, you will need great rocking music and suitable mood lighting to create the ambiance of a dance floor. However, for a different party experience, consider entertaining your guests in an entertainment venue with multiple exciting gaming opportunities. Nowadays, laser shows are extremely popular in birthday parties.