Monday, September 2, 2013

All About the Basics of Event Management Jobs


Browsing over many job search sites can bring about a good number of event management jobs all over the place. Although they entail seemingly simple tasks of efficiently handling the specific event at hand, the entire responsibility actually involves a wide pool of work to do. The world of event management actually revolves around the application the technicalities of project management in the creation, development and implementation of festivals, conferences and other kinds of social events. There is presently a growing events industry worldwide, making this a great opportunity for people who are into the task by heart.

Event management technically works to study the brand, determine the specific audience, come up with a concept that fits the event, plan logistics and thoroughly coordinate the different aspects of the whole event. The end goal is a completely flawless execution of the event being proposed. In addition to these, an assessment is done at the end of the event to see if all details are done they way they should be.

In the present market for event managements, a wide pool of events awaits anyone who is interested to take the task. The events come in various sizes that can be as small and private as a dinner date for two or between businesspeople or as large as the Olympics itself. From this, we can easily recognize the fact that the size does not matter. With the event management jobs present today, it is all focused on making the whole event push through despite the number of individuals included, the weather and all other variables that can easily promote or deter the success of it all.

For companies and corporations all over the world, event management has become a strategic and effective tool for both marketing and communications purposes. The numerous events they can invest on include product launching and press conferences. These are all designed to reach out to the consumers and offer them what they can possibly make use of. Since freelancing and outsourcing are both becoming such a famous fad, the need for a specific event manager within the organization has lessened over time. There are certain organizations that offer complete event management services that can be hired based on the company's need for professional help in such undertaking.

An event manager bears the greatest form of responsibility in the planning and execution of the whole event. In the end, this is also the individual who ends up with the greatest amount of credits in monetary form and the likes. For an individual to succeed in this field, knowledge and skills in the creative, technical and social aspects of an event are essential. Since this individual deals with the design and production as well as in the logistics and client service, there is a need for a well-rounded and multi-dimensional personality in order to do all the necessary parts of the job and still maintain one's level of sanity.

At one look, event management jobs are a piece of cake. Going through it successfully though involves a lot of hard work and a good amount of patience.

Sunday, September 1, 2013

The Ultimate Contingency Plan - Expect the Unexpected


How many times have you picked up the phone or opened an email and faced those dreaded words: "We have a problem." The hotel hasn't finished its renovations, and can't provide the promised meeting space. Or your client needs to cancel the user group meeting you've been planning for months. Or the booth doesn't show up at the trade show. Or there will be a much smaller (or larger) number of attendees than what you've contracted for. Or...

As event planners, we spend hours upon hours worrying about what might go wrong, and making contingency plan on top of contingency plan. Nothing wrong with that - that's part of our job. Let's face it, there are some things you simply can't anticipate, but that doesn't mean it has to ruin your meeting or event. You just have to be prepared and understand that no matter how much planning you do or how detailed you think you are, something can (and with most events will) go wrong or take an unexpected turn. Good planners need to respond quickly to crises, without losing their cool.

After years of dealing with the unexpected, I have come up with my own ways to plan for the unexpected- a checklist of to-dos that gives a framework for dealing with potential crises. Here are the basic steps:

Document the agreement. Make sure you have included some contingency clauses, so that you, your client and the hotel/venue are covered in case something unexpected comes up. A good meeting planner will review the "standard" contract in detail, making edits and adjustments to ensure that it's in the client's best interest. But remember - you have to be fair in what you are asking for. What should you include? Clauses for anything that might potentially ruin the event:

• Attrition- sleeping rooms, food & beverage, meeting space requirements
• Unavailability of the venue or promised space due to unexpected circumstances
• Postponement and cancellation clauses
• Early information on what other groups will be in-house during your meeting-you don't want your biggest competitor right next door
• Weather-related issues, employee/union strikes, etc.

Include clauses or edits in the agreement that are clear and concise and aren't open to interpretation; spell out what advance notification is required, and the financial obligations of each party in the event of a problem. In general be very thorough in your contract negotiations.

Details, Details, Details. Check it once, check it twice, check it three times. This is the first rule I teach new staff and it doesn't matter how much experience you have - keep checking the details. Sometimes the simplest details are missed - but those simple details can cause BIG problems.

Communicate. Communicate early and often with the client, as well as with the venue and other vendors you've contracted with. Building a good rapport and a relationship will help in times of crisis. If you suspect that the client is reluctant to commit to final preparations for an event, arrange a face-to-face meeting during which you can get all the facts out on the table. If the client is having second thoughts, make sure they understand the penalties involved (e.g. those related to smaller room blocks, minimum food and beverage contracts, their financial obligations) and what other alternatives might be available.

Look at the situation from both sides. Make sure you understand that any contractual relationship contains costs and benefits to both sides. Understanding the business relationship as well as the personal (emotional) side of things can help smooth over rough patches. If you know your client needs to downsize or delay the event, let the venue know as early as possible, and work with them to find a solution. Most properties don't want to lose the business entirely, even if they can collect a healthy deposit. In many cases they may offer to move the program to another date in order to keep a good relationship with both the planner and client - they want you to come back. If the problem arises during the event, make sure you alert the venue management or responsible vendor as quickly as possible, knowing that they want your event to succeed as much as you do, and will work with you.

Be creative. There are usually a number of ways to positively resolve problems, but they won't come to mind when the crisis arises. Those of us who have planned hundreds of meetings and events have already encountered problems - some minor, and some very major. The most important things to remember are:

a) keep your cool - yelling or scolding won't get the problem solved and will only make things worse
b) ask what "WE" can do to make this happen or fix the problem - remember, everyone involved owns the problem and has a stake in fixing it so the event will be a success
c) don't point fingers and blame - this isn't the time and you need "all hands on deck" and all parties involved to resolve it
d) Try to think out of the box - what's another way to accomplish what the original plan was?
e) Offer to help - don't be bossy.

The best way to explain creativity is through an actual situation that happened to me recently.

I was organizing an offsite dinner for a client. I had been working with the restaurant for a month and everything was in place - date, time, private room, menu & wine selection. I met with the banquet manager at the restaurant the day before just to be sure all details were in place. As I left, we shook hands and said "See you tomorrow". The next day, I arrived an hour early to set up my welcome table and make sure everything was ready for my client's guests, only to be told by the hostess "I'm sorry but we don't have you down for a dinner tonight - you're down for tomorrow night". I actually thought she was joking; unfortunately, she wasn't.

My contact had left for the day, so I asked for the manager on duty. He reiterated that indeed they were expecting us the next night. I explained I had 50 people who were going to walk in the door in 30 minutes and asked what we could do to "make this happen". Forget the original menu and the wine selection -serve from the main menu if necessary. What wines could he pour in quantity? What appetizers could he pull together quickly? I didn't care whose fault this was - I just wanted to make sure my client's dinner happened.

So we all rolled up our sleeves: he called his extra staff and we all moved tables and chairs, and got a bar set up while his chef and kitchen started pulling items together. The banquet manager even came back to help. I was lighting votives on the dinner tables as my client and guests were walking in. By keeping everyone focused on the end result - a successful event- we made it happen and no one knew any different!

Learn. Some of the best event ideas have come out of adversity. Remember - what doesn't kill you makes you stronger - and better! When you deal with adversity while remaining calm and in control, your clients and vendors increase their level of respect for you. When you work with a vendor to circumvent a problem and make them look good, you cement your relationship - they will be there to support you in the future. You will learn which hotels are the best from contract negotiations to banquet staff, which treat you fairly, what techniques work to ease the strain on clients, and much more. And, remember, although this is not easy much of the time - smile.

Being experienced and being prepared to plan for the unexpected can help meeting planners get a good night's sleep, secure in the knowledge that they have thought through the event in every detail. But always remember - expect the unexpected - it's just around the next corner. And, how you handle it will show just how good you are.

Corporate Strategic Planning


With the Global market turning more violent and uncertain day by day, the business leaders throughout the world are constantly evolving their plans, and are reacting to risks and at the same time opportunities that are occurring, while making strategically consistent corporate choices. In recent times, a lot of companies are running under a model called top-down strategic planning, where the executives first form the strategies, and then communicate it down to lower level officers for its proper implementation. But for larger corporations, the strategy is focused upon the business portfolio part.

In the grass root level, a company's main mission is projecting a favorable image to the customers in order to increase sales or to turn one time customers into repeat customers. Proper corporate strategy planning involves deciding upon where the company should go, and it gives a sense of purpose to its employees.

When a firm is ready with its objectives, it begins with the current situation it is in to formulate a proper corporate strategic plan. The company should fully know their own capabilities and limitations, and thus analysis is required not only of external, but also of internal environment. External analysis includes macro environment, which affects all firms and micro environment that affect the firms in a particular industry niche only. The internal analysis is all about the company image, the culture, and structure, contracts, awareness, shares, efficiency and experience curve.

Once they have a clear understanding of their position as a result of this analysis, strategies are made. Specific focus, differentiation and cost leadership are three basic strategies practiced by many a corporation. The strategy is to be translated into specific areas like human resource, R&D, Marketing and Production. Corporate strategic planning can help a company create their goals for future times. Planning which is done by senior managers can determine the fate of the company.

The management process is a recurring one. If for example, component is changed, the entire strategy might get affected. The best advice in this case can be to practice permutation and combination until the strategy adapts well with environmental changes. But once decided upon the corporate strategy planning, it should be evaluated with changes made, and control systems should be introduced, the performance should be measured and actions are to be taken to achieve success.

The corporate strategy planning explained above is more in sync with stable kind of environments. It can be pretty problematic and chaotic for the rapidly changing ones. This is one of its greatest drawbacks. Another loophole of this process that it takes into account that there will always be favorable conditions, and does not forecast any undesirable or unexpected events. And the world market place being turning into more and more unpredictable day by day, it is not wise to completely rely upon long term forecast, for all companies of any shape and size, belonging to any part of the world. A solid direction is all that is needed to reach the pinnacle and for the goals to be achieved.

Photo Booth Rentals - 5 Questions to Ask When Choosing a Company


Looking to add a photo booth to your upcoming special event? Not sure what to look for or how to find a good company? There are a number of important factors to consider when researching and ultimately choosing a local photobooth business for your special occasion. As we all know, planning for any type of event can be a time-consuming and strenuous process. Here are five questions to help facilitate your research when it comes to a rental:

1. What type of equipment do they use?

Camera/Printer- The quality of a photo booth camera and printer is very important if the quality of prints and/or online photos are important to you. Professional photography cameras, such as DSLR's, produce amazing images. You should also look for sub-dye printers or high quality laser jet printers for the best results.

Booth Material-What is it made from? How does it look? Ask for pictures or view images on the company's website. Cheaply constructed photo booths may be a sign of lower quality end results. You may also be able to visit a local photo booth company to see their booths before making a decision.

If possible, visit local photo booth companies to see their equipment first hand. If they don't have an office or if you are traveling into a city from out of town, ask them for a video or pictures of the booth.

2. What is included in their packages and pricing?

Many companies offer unlimited photos during the specified rental time. You should also ask if their packages include an event host to help your guests, if there are any additional fees for set up or delivery, and if sales tax is included in their pricing. Also, if your event is outside of your county you may incur additional travel and delivery fees so be sure to ask about that.

3. What experience and expertise do they have?

First, you want to find out how much experience the company has. It can also be a good idea to see if they can provide references from past clients in the city. Lastly, you can search online to see if there are any reviews from past area customers on Yelp or other popular sites.

4. Do they communicate effectively?

This is a very important item to gauge. Make sure the photo booth company is very responsive to your emails, phone calls, and questions. If they are not, you may run into similar issues the day of your event.

5. Is the company fully licensed and insured?

Hiring a fully licensed and insured company protects both yourself and also your guests. Many businesses will not be insured in order to cut costs and pass some savings to you. However, issues can arise dealing with a company that does not have protection. You can check with the County office to verify their license.

Although there are many items to consider when choosing a photo booth company, following these guidelines will help you along the way. If you do, everyone will have a great time using the photo booth, you and your guests will cherish the memories, and things will run smoothly!

Corporate Events For Unforgettable Corporate Gatherings


If your company is planning a team-building event, there are such a wide variety of Toronto corporate events that are available, that you are sure to find just what you are looking for. Here you will find something for everyone, whether for a small group of about ten people or a large gathering of up to two hundred.

For instance, there is ten pin bowling at the largest bowling center in Toronto. To ensure your privacy, lanes are sectioned off, and there are also party rooms available. You will experience fantastic bowling, delicious food served by extremely friendly staff, as well as a really stylish bar and lounge. As if this is not enough, there are also over two thousand feet of video screens and a live DJ for your enjoyment.

If it is laughter that you are after, then you might consider an evening of entertainment in the form of outstanding comedy. The comedians who will be entertaining you are really superb, and have performed in many places, including Cuba.

Or, if you are looking for something really different, there are various restaurants offering murder mystery dinners, casual or formal, all of them serving fabulous gourmet meals. You will be able to enjoy mouth-watering meals from all over the world in some of the restaurants, Italian cuisine being just one of them.

There are also murder mystery cruises that are available that will give you an evening to remember forever. You will be on board a very elegant cruise vessel that has absolutely everything for your pleasure. These cruises offer fully stocked bars, DJ, and fantastic outdoor entertainment areas. The food offered on these cruises is outstanding and the furnishings simply breathtaking.

One thing is for sure - having your Toronto corporate events at any one of these venues will definitely give you the results you are looking for. In fact, it will be so memorable, that you might find your company coming back year after year.

Event Planning Training - How To Become An Event Planner


Event planning is an interesting and fun filled career especially for those who enjoy going to different events and like to meet people. If you are one of them and want to adopt event planning as your career then you can achieve your goal by showing your skills by putting a little bit effort.

First of all search for a good and well reputed event planning training institute in your town and get admission in that. There you can to learn how to plan an event in a nice manner. If you do not have any institution near you place or your time schedule does not allow you to go to any institution, you have an option of distant learning classes or online courses, and by this you will get professional skills in your talent.

Find out your interests and strong points, see what your skills are and what kind of event would be better arranged by you, and then choose your line which you have learnt during event planning raining.

You should keep getting information about the events being held in the town, observe which dealer was given the task and who is the most popular caterer. There must be many people like you trying to establish in there fields so keep checking for upcoming vendors in the market and make contacts.

Always be well informed about new trends and fashions. Try to know what kind of music is popular and which band is liked by most people.

Keep searching for a job in the newspapers or inter net and apply for the job. Make your portfolio that has your information, your talent and skills along with the certificate that you were given by the event planning training institution; this will help you to get a good job. Or you can work as a volunteer for an event planner to get good training and experience which will benefit you in the future, and during this job you can make your contacts and your own network.

After getting enough experience you can start up your own business and for starting a new business in the field of event planning, you don't need to spend much amount. You just need to have good talent, responsible dealers to work with you and patient clients who have confidence in you.

So start searching for event planning training institution and get your skills polished then make contacts and be ready to step into the world of event management and planning.

Corporate Event Planning and Design Tips


When it comes to corporate event planning, size really does matter. What this means is that the number of people involved plays in heavily in so many of the decisions that have to be made. For instance, if your planning for a small corporate event involving say, 100 people or less then you can opt to hold it in a local hotels banquet chambers and simply let them cater it from their kitchen.

The Hot New Trend In Corporate Event Entertainment Options

Of course this doesn't solve the problem of entertainment and today corporate event entertainment choices run the gamut. The hot new trend in corporate event entertainment is interactive entertainment thats written, arranged and produced to instill some positive message or training of sorts. Comedy skits that delve into customer relations issues, fire walking that build courage and self confidence etc.

Entertainment Events Designed To Instill Courage In the Work Place

Believe it or not, some corporate events today now even include sky diving as a way to teach employees how to break through fear barriers. One would like to hope that an entertainment event of this type would be optional for those in attendance. Even so, these types of adrenaline boosting entertainment events seem to be growing in popularity and believe it or not, some guests love them!

Welcome To Environmentally Sound Entertainment

On the lighter and much safer side is the rapidly growing trend in "greening up" corporate events. Now don't worry, this doesn't mean that you will have your guests munching on alfalfa sprouts as they move from one recycling bin to the next. Rather, these additions to corporate events can and usually are more of an educational experience.

When It Comes To Today's Business - Green Is Good PR

You see, unless you've been living on another planet for the last decade then you should know that when it comes to corporate PR today, "green is good". Any green for that matter. So where do you suppose is the best place to let the managers and the public know that your outfit is at least "thinking green"? Your guessed it! At a corporate event. Hey! Don't forget to invite the reporter from the local paper who covers the "local events beat".

Great Entertainment and a Great Learning Experience

Of course this would involve the use of the very latest in carbon friendly "stuff" such as recycled paper and plastic products. But they also usually include one or more experts demonstrating the very latest in energy conservation technology that can be applied to the business your in. If it sounds boring or mundane, its not because they tend to bring along only the most fascinating, relevant and most readily applicable gadgets and information.

Here's Something you Probably Haven't Thought Of!

What about getting in touch with one of one of those "Freetrade people" that can come to your event and host a Freetrade "mini-shopping bazaar" and even serve Freetrade refreshments like pesticide free coffee and teas. In case you didn't know, Freetrade is an International marketing certification program that allows producers and marketers of ethically and environmentally sound products to use their logo for verification. Its the latest thing in green, socially conscious product marketing and its spreading like wildfire.